In Switzerland, Luxembourg, Brussels, in any city where two languages meet, a single-language site sees only part of its customers. But a machine-translated site loses as many: the reader notices by the second sentence. Here is how I do it, and what it costs.
Three tests run while you answer 5 questions. The report arrives by WhatsApp and by email, then I call you to talk about next steps.
A German-speaking customer and a French-speaking customer do not search for the same thing with the same words. “Webdesign” on one side, “création de site internet” on the other; “Treuhand” and “fiduciaire”; “Praxis” and “cabinet”. A word-for-word translation misses the other language’s searches and sounds wrong. Each version has to be written for its reader, with their words, their examples, sometimes their arguments.
That is what I do: I write the French, German and English from what you tell me, and you review each version. No machine translation, no plugin that “translates” your site in one click and fills it with sentences nobody would say.
Three languages are not three translations sitting side by side. Google expects a precise structure, and a site without it ends up visible in one language only.
A Swiss traveller in Berlin must be able to read the site in French. The language choice is visible and free; nothing is decided by IP address.
French at the root, German under /de/, English under /en/. Every page has its address in every language, with a translated keyword in the address itself.
/prestations//en/services//de/leistungen/Every page declares its equivalents in the other languages. Google serves the right version to the right reader, and does not count the three as duplicates.
A site whose English version has three pages and whose French version has twenty is not multilingual. Every language in the package includes every page.
Every address in every language, with its equivalents, in a site map Google reads.
You choose the package’s languages: one in Minimum, two in Visible, three in Conquête. An additional language is added on quote.
I write the first language, you review. Then the others, which you also review, or which a trusted person reviews for you if you do not read the language.
The contact form records the visitor’s language, so your reply is in the right one. Legal pages exist in every language. The Google profile is configured in the main language.
Multilingual is not an option: it is in the packages. Visible includes two languages across twenty pages, Conquête three across thirty pages or more. One more language is added on quote, written.
An estimate in hours before starting, on a quote. No redesign, no commitment.
French, German and English. Italian and other languages are not languages I write; I say so from the start, and we see how to handle them if your site needs them.
Swiss by default (“ss”, « » quotation marks), German or Austrian if your market is in Germany or Austria. The vocabulary is adapted to the market: nobody says “Offerte” in Munich.
Yes, on a quote, on the same terms as before signature. The addresses and markup are built for it.
It costs less and it shows. For a site that has to convince a customer to trust you with money, it shows too much.
The free test is at the top of the page. You get the result by WhatsApp and by email, then I call you. Or by phone, on +41 26 420 00 86.