A blurred brand costs enquiries: the visitor cannot tell whether you are right for them, and leaves. I start from your positioning, then build what people see: logo, colours, typography, tone, and how they apply to your website and documents. Five questions show what an unclear website costs you.
Default: CHF 64. The average cost of one hour of work in Switzerland, social charges included, was CHF 63.62 in 2020 (Federal Statistical Office). Enter yours and the figures follow.
This is an estimate, made from your answers and the assumptions above. It helps you decide whether a conversation is worth it. It does not replace a quote.
Five questions, two minutes. Nothing reaches me until you send the form at the end.
For whom, against whom, why you: three sentences the whole team can say.
The name, the tagline, the tone: how you speak, what you never say.
Logo, colours, typography: three directions, then one, worked through to the end.
A short document: the rules, the files, the don’ts.
Website, email signature, business cards, document templates.
Everything is delivered in the formats you will need, and belongs to you.
For whom, against whom, why you.
Horizontal, stacked, symbol only, in colour and in black.
With their rules of use and their licences.
What to do, what not to do.
SVG, PNG, PDF, favicon, app icon.
Email signature, business card, document template.
What a clear identity changes, in practice.
Not necessarily. Often the positioning and the tone are enough, with a cleaned-up logo. I tell you what is worth changing, and why.
Three, clearly different. We keep one, and I work it through to the end rather than multiplying variants.
Yes, with the rights of use, once the balance is paid. Typefaces are chosen with licences that allow commercial use.
Three to six weeks, depending on the number of applications. Positioning comes first, in one or two sessions.
On a quote, after the thirty-minute call. With a website, the identity is costed in the same quote.
The diagnostic is at the top of the page: five questions, two minutes. Or by phone, on +41 26 420 00 86.