A business owner looking for an accountant does not always know what they are looking for: bookkeeping, payroll, VAT, an audit, advice on succession. Your site has to tell them simply, in their language, with a price or a pricing method, and a way to talk to you.
They search for “accountant” and their town, or a specific need: “accountant for self-employed”, “VAT return”, “payroll for small business”, “company formation”. They want to understand on one page whether you work with companies like theirs, what it costs or how it is calculated, and who will be their contact.
Then they look for signs of seriousness: membership of a professional body, audit licence, real people, address. Then they call or write. A short form and a direct line are enough; a chat widget or an online quote generator are not.
Who you work for, what you do, the town, a contact button.
Bookkeeping, payroll, VAT, tax, audit, company formation. Each says what is done, how often, and what the client provides.
A monthly fee, an hourly rate, a range per company type. Saying it avoids calls that lead nowhere.
Names, qualifications, licences, languages. A client entrusts their numbers to people, not to a logo.
Two entry pages by profile, each with its own vocabulary.
Address, access, opening hours, direct line, short form.
Sites that list services without saying for whom or for how much, a photo of an empty office, a “News” tab whose last entry is three years old. The firm is often excellent; its site gives the opposite impression. And in a profession where word of mouth dominates, the site mostly serves to confirm a recommendation: it has to do that in ten seconds.
The Visible package, at CHF 5,800, suits most firms: fourteen pages, two languages, a landing page for the client profile you want to grow, and integration with your tools (calendar, invoicing). Conquête adds the contact database and ongoing SEO for a firm that is actively recruiting clients.
Copy, pages, photos, form, speed, security. No redesign, no commitment, with an estimate in hours before starting.
Additional language CHF 500 · Page beyond the package CHF 120 · 50% deposit on signature. The amount is the same in every country; invoices are in Swiss francs.
Yes, in Visible and Conquête. The site plugs into what you already use rather than adding a tool.
Not necessarily the amounts, but the method: fixed fee, hourly, range. That is what the client wants to know before calling, and it sets you apart.
Yes, Visible includes two languages. I write both versions.
The rest fits in a thirty-minute call: your business, your competitors, and what a website can change. Or by phone, on +41 26 420 00 86.