A business owner looking for an accountant does not always know what they are looking for: bookkeeping, payroll, VAT, an audit, advice on succession. Your site has to tell them simply, in their language, with a price or a pricing method, and a way to talk to you.
Three tests run while you answer 5 questions. The report arrives by WhatsApp and by email, then I call you to talk about next steps.
They search for “accountant” and their town, or a specific need: “accountant for self-employed”, “VAT return”, “payroll for small business”, “company formation”. They want to understand on one page whether you work with companies like theirs, what it costs or how it is calculated, and who will be their contact.
Then they look for signs of seriousness: membership of a professional body, audit licence, real people, address. Then they call or write. A short form and a direct line are enough; a chat widget or an online quote generator are not.
A handful of pages is enough, as long as they are the right ones. These are the ones, and each has a precise job to do.
| The page | What it has to contain |
|---|---|
| The homepage | Who you work for, what you do, the town, a contact button. |
| One page per service | Bookkeeping, payroll, VAT, tax, audit, company formation. Each says what is done, how often, and what the client provides. |
| Fees or method | A monthly fee, an hourly rate, a range per company type. Saying it avoids calls that lead nowhere. |
| The team | Names, qualifications, licences, languages. A client entrusts their numbers to people, not to a logo. |
| For the self-employed / for companies | Two entry pages by profile, each with its own vocabulary. |
| Contact | Address, access, opening hours, direct line, short form. |
Sites that list services without saying for whom or for how much, a photo of an empty office, a “News” tab whose last entry is three years old. The firm is often excellent; its site gives the opposite impression. And in a profession where word of mouth dominates, the site mostly serves to confirm a recommendation: it has to do that in ten seconds.
The Visible package, suits most firms: twenty pages, two languages, a landing page for the client profile you want to grow, and integration with your tools (calendar, invoicing). Conquête adds the contact database and ongoing SEO for a firm that is actively recruiting clients.
An estimate in hours before starting, on a quote. No redesign, no commitment.
Yes, in Visible and Conquête. The site plugs into what you already use rather than adding a tool.
Not necessarily the amounts, but the method: fixed fee, hourly, range. That is what the client wants to know before calling, and it sets you apart.
Yes, Visible includes two languages. I write both versions.
The free test is at the top of the page. You get the result by WhatsApp and by email, then I call you. Or by phone, on +41 26 420 00 86.