Zug is home to tens of thousands of companies for a little over a hundred thousand inhabitants, and many have nothing but an empty homepage under a domain name. I build sites that say what the company does, in English and German, on a free quote.
Default: CHF 64. The average cost of one hour of work in Switzerland, social charges included, was CHF 63.62 in 2020 (Federal Statistical Office). Enter yours and the figures follow.
This is an estimate, made from your answers and the assumptions above. It helps you decide whether a conversation is worth it. It does not replace a quote.
Five questions, two minutes. Nothing reaches me until you send the form at the end.
Holdings, trading companies, fintech and crypto, the fiduciaries and firms that serve them: the Zug clientele searches in English, comes from everywhere, and judges a company by its website because that is often all it will ever see of it. A homepage that explains the activity, the team and the contact in three sentences is worth more than a twenty-page generic site.
Around it, Baar, Cham, Steinhausen and Rotkreuz add industry, trades and the shops serving this affluent, hurried population. There, searches are in German and local, and an accurate Google profile makes the difference.
In September 2026, the Hallebardier study drew 2,057 companies in the canton of Zug at random from the commercial register, then audited the 538 reachable websites it could tie to them with certainty. The canton’s figures, with Switzerland’s alongside.
of companies in the canton have a website under their own name that a machine can tie to them with proof. Switzerland: 24%.
of websites give no structured data: neither the trade nor the address, in a form a search engine or an AI reads without guessing. Switzerland: 54%.
of websites have no privacy page the crawler could find, although the law requires visitors to be informed as soon as a site collects personal data. Switzerland: 45%.
of websites show a year of 2024 or earlier in their footer. Switzerland: 11%.
Share of reachable websites that have each element on their home page.
The clearest gap with the Swiss average is in the meta description: 56% of websites in the canton, against 62% across Switzerland.
538 reachable websites audited in the canton: the margin of error is about 4 points, and a smaller gap with the Swiss average is not significant. Method, definitions and full data: the “10,000 Swiss small-business websites” study.
For a services company or a holding, a homepage that answers “what do you do, for whom, how to reach you” before anything else.
Visible includes both languages. The English is written for an international reader, not translated.
Zug address, Swiss phone number, names, commercial register reference, complete legal pages. In a canton known for domiciliation companies, credibility lives in the details.
No animation, no background video. A clean design that loads fast.
An estimate in hours before starting, on a quote. No redesign, no commitment.
Yes. Often the Minimum or Visible package is enough: around ten pages presenting the activity, the team, the services and the contact, in English and German.
Yes. One language of your choice in Minimum; German can be added in Visible.
Yes, entirely: call, shared document, two to five rounds of corrections depending on the package, go-live.
The diagnostic is at the top of the page: five questions, two minutes. Or by phone, on +41 26 420 00 86.