A prospect landing on a consultant’s or young company’s site asks one question: “is this for me?”. They want to know what you do, for whom, with what result, and who you are. A site that answers on one page, in English and in the market’s language, gets the call.
Three tests run while you answer 5 questions. The report arrives by WhatsApp and by email, then I call you to talk about next steps.
They often arrive through a recommendation, LinkedIn or a precise search, and the site serves to confirm. They read the homepage, the about page, a case study or two, and the contact. If they do not understand your activity in ten seconds, they close the tab. Jargon is your first enemy.
For a startup, the site also has to reassure partners, recruits and investors: who the team is, where the company is, what it has already done. An honest about page is worth more than a pitch.
A handful of pages is enough, as long as they are the right ones. These are the ones, and each has a precise job to do.
| The page | What it has to contain |
|---|---|
| The homepage | Three sentences: what you do, for whom, with what result. A contact button. No slogan. |
| Services or product | One page per offer, with the problem, the method, the deliverable and, when possible, the price or pricing method. |
| Case studies | Two or three, with the situation, what was done, what changed. No invented numbers. |
| About | The people, the background, why this activity. The most read page after the homepage. |
| Contact | A short form, a calendar, a number. No chat widget. |
| Languages | English first for many; French or German depending on the market. Visible includes two languages. |
Homepages that promise to “transform” or “support” without saying what, startup sites with a waiting-list form and nothing else, consultancies with no name and no face. The prospect does not know what they would be buying, or from whom. Sites that simply state the activity, the team and the price receive the enquiries.
The Visible package, suits most consultancies and startups: twenty pages, two languages, a landing page for an offer to push, integration with your calendar and your email tool. Conquête adds the contact database, events and funnels for a company doing active marketing.
An estimate in hours before starting, on a quote. No redesign, no commitment.
Yes. One language of your choice in Minimum; French or German are added in Visible.
Yes, in Visible and Conquête. The form writes into your tool rather than into a mailbox.
No. A presentation site, yes; a software product is a different trade, and I tell you so on the first call.
The free test is at the top of the page. You get the result by WhatsApp and by email, then I call you. Or by phone, on +41 26 420 00 86.