Hallebardier › Switzerland › Neuchâtel

A website for your Neuchâtel company, with no quote to wait for.

From the lakeside to the mountains, the canton lives off precise businesses: watchmaking subcontractors, microtechnology, but also practices, accountants, restaurants and tradespeople. I build their websites on a free quote.

Question 1 of 5
Your website today is…
When someone searches for your trade and your town on Google or in ChatGPT, you appear…
How many enquiries a month reach you through the website?
What does a new client bring you, on average?
How many hours a week do you spend doing by hand what a website would do: answering the same questions, sending information, booking appointments?

Five questions, two minutes. Nothing reaches me until you send the form at the end.

Neuchâtel, a canton of companies that deliver to the whole world


A precision turner in Le Locle sells to brands in Geneva and Biel, an engineering office in Neuchâtel answers tenders in German, an accountant in La Chaux-de-Fonds keeps the books of companies whose shareholders are in Zurich. Customers are often outside the canton; the website is what they see first, and for many of them it has to exist in German or English.

The local fabric, on the other hand, searches in French and locally: “fiduciaire Neuchâtel”, “physiothérapeute La Chaux-de-Fonds”. A site that names the town, with an accurate Google profile, receives those searches. What I see when auditing sites across the canton are solid companies behind websites that do not show it.

Small-business websites in the canton of Neuchâtel, measured


In September 2026, the Hallebardier study drew 709 companies in the canton of Neuchâtel at random from the commercial register, then audited the 148 reachable websites it could tie to them with certainty. The canton’s figures, with Switzerland’s alongside.

21%

of companies in the canton have a website under their own name that a machine can tie to them with proof. Switzerland: 24%.

55%

of websites give no structured data: neither the trade nor the address, in a form a search engine or an AI reads without guessing. Switzerland: 54%.

53%

of websites have no privacy page the crawler could find, although the law requires visitors to be informed as soon as a site collects personal data. Switzerland: 45%.

11%

of websites show a year of 2024 or earlier in their footer. Switzerland: 11%.

The canton and Switzerland, measure by measure


Share of reachable websites that have each element on their home page.

Canton of Neuchâtel
  • HTTPS94%
  • Mobile version93%
  • Meta description64%
  • Structured data45%
  • Sitemap71%
  • llms.txt file18%
  • Privacy page47%
Switzerland
  • HTTPS94%
  • Mobile version91%
  • Meta description62%
  • Structured data46%
  • Sitemap74%
  • llms.txt file17%
  • Privacy page55%

On every one of these measures, the canton is within the Swiss average, given the margin of error: the national findings hold here too.

148 reachable websites audited in the canton: the margin of error is about 8 points, and a smaller gap with the Swiss average is not significant. Method, definitions and full data: the “10,000 Swiss small-business websites” study.

What a Neuchâtel website has to do


01Show the precision

For industrial subcontracting, pages per capability, workshop photos, certifications, lead times. A buyer wants to know on one page whether you can deliver.

02Speak the buyer’s language

German for Biel, Zurich and Germany; English for brands and export. The Conquête package includes three languages.

03Name the lakeside and the mountains

Neuchâtel, La Chaux-de-Fonds, Le Locle, Val-de-Travers, Val-de-Ruz: a local business has to show up for its town.

04Be simple to update

A handover session is included: you change a text or a photo without calling me.

Three packages, and one for your existing site

All the details →

A site that earns trust.
  • Positioning: your message, your audience
  • 10 pages, one language
  • Copy written, custom design
  • Initial SEO, Google profile
  • 2 rounds of revisions
  • Live in 2 weeks
MinimumOn quote
Be found by those who search.
  • Everything in Minimum, plus:
  • 20 pages, two languages
  • Technical SEO and answer engines, analytics
  • Wired to your tools and workflows: calendar, invoicing, till
  • 3 rounds of revisions, 30 days of optimisation
  • Live in 4 weeks
VisibleOn quote
Take market share.
  • Everything in Visible, plus:
  • 30 pages or more, three languages
  • Custom components
  • IT infrastructure set up: domain, DNS, email, CRM, CMS
  • Automations and software installed, on your side
  • 5 rounds of revisions, 90 days of optimisation
  • Live in 6 weeks
ConquêteOn quote
Fix or extend the site you already have.

An estimate in hours before starting, on a quote. No redesign, no commitment.

Your existing siteOn quote

Questions


Do you build sites for industrial subcontractors?

Yes. They are presentation sites, not shops: capabilities, machine park, certifications, contact. The Visible or Conquête package, depending on the languages needed.

Do we need to meet for a Neuchâtel site?

No. The project runs remotely, over calls, email and a shared document.

What if I already have a .ch domain name?

We keep it. It stays in your name, I configure the site on it, and the old addresses are redirected so nothing Google knows is lost.

Elsewhere in Switzerland


The figure first, the conversation second.

The diagnostic is at the top of the page: five questions, two minutes. Or by phone, on +41 26 420 00 86.