I have never seen your website. I will still bet on three things.
It went live, the box was ticked, and work took over again. Since then your business has changed. The website has not.
When someone asks for the address, you give it and add “I really should redo it”.
People visit, few of them write. The ones who call already knew you.
A website is the front door of a business. Before calling you, before stopping by the workshop or the office, almost everyone goes through it.
Nobody wants to walk into a house with a dirty front door.
Nobody thinks the inside might be spotless: they move on to the next house. The visitor does not see your years in the trade, your loyal clients, the care you put into every job. They see a page, and that page decides for them in a few seconds.
Websites are in a strange state. People pay a lot for a half-finished result: a template filled in a hurry, copy written on a tired evening, photos to be replaced later. Then it stays online for years and brings in nothing.
| What we tell ourselves | What the visitor sees |
|---|---|
| “It’s online, that’s what matters.” | It’s online, and it speaks for you. |
| “My clients come by word of mouth.” | They come by word of mouth, then open your website to check. Some stop there. |
| “A new website is expensive.” | So is the old one: it costs you every client who leaves without calling, and that cost is on no invoice. |
I build websites because a page can make people feel something. Not showing off: the right impression of who you are, before anyone has spoken to you.
A good website does not describe your business, it lets people feel it. It is the place where a stranger stops comparing and thinks: these are the people I want to work with.
That is what I make. Not “a website”: a front door that looks like you, and makes people want to come in.
Maxime PerriardHallebardier
“I’m in good hands.” The visitor feels it before reading a single line: nothing is off, nothing is left lying around.
In five seconds they know what you do, for whom, where, and how to reach you. There is nothing to look for.
They stop comparing your prices with everyone else’s. They want to work with you, and they are the one who picks up the phone.
Yours. You give out the address without apologising. You show it off.
Send me your website’s address. I will redo your homepage from what is on it today and send it to you as an image. Nothing to pay, nothing to sign. If you like it, we talk it through on the phone for fifteen minutes. If not, keep the idea.
I reply personally, within the week.