Hallebardier › Switzerland › Basel

A website for your business in Basel, in the region’s three languages.

Basel touches France and Germany, employs professionals from all over Europe in its laboratories, and its small businesses serve customers who speak German, French and English on the same day. I build their websites in those three languages, on a free quote.

Question 1 of 5
Your website today is…
When someone searches for your trade and your town on Google or in ChatGPT, you appear…
How many enquiries a month reach you through the website?
What does a new client bring you, on average?
How many hours a week do you spend doing by hand what a website would do: answering the same questions, sending information, booking appointments?

Five questions, two minutes. Nothing reaches me until you send the form at the end.

Basel, trinational by nature


Pharma and chemicals attract tens of thousands of international professionals, who look for a paediatrician, an accountant, a mover, a restaurant, in English. Cross-border workers from Alsace search in French. Basel natives search in German. A business in Basel, Liestal, Muttenz or Pratteln with one language on its site sees only part of its market.

Pharma suppliers (engineering, industrial cleaning, logistics, IT) have another problem: serious sites in substance, unreadable on a phone. A buyer comparing three suppliers between two meetings does it from a phone.

Small-business websites in the canton of Basel-Stadt, measured


In September 2026, the Hallebardier study drew 914 companies in the canton of Basel-Stadt at random from the commercial register, then audited the 215 reachable websites it could tie to them with certainty. The canton’s figures, with Switzerland’s alongside.

24%

of companies in the canton have a website under their own name that a machine can tie to them with proof. Switzerland: 24%.

54%

of websites give no structured data: neither the trade nor the address, in a form a search engine or an AI reads without guessing. Switzerland: 54%.

46%

of websites have no privacy page the crawler could find, although the law requires visitors to be informed as soon as a site collects personal data. Switzerland: 45%.

7%

of websites show a year of 2024 or earlier in their footer. Switzerland: 11%.

The canton and Switzerland, measure by measure


Share of reachable websites that have each element on their home page.

Canton of Basel-Stadt
  • HTTPS94%
  • Mobile version93%
  • Meta description59%
  • Structured data46%
  • Sitemap76%
  • llms.txt file17%
  • Privacy page55%
Switzerland
  • HTTPS94%
  • Mobile version91%
  • Meta description62%
  • Structured data46%
  • Sitemap74%
  • llms.txt file17%
  • Privacy page55%

On every one of these measures, the canton is within the Swiss average, given the margin of error: the national findings hold here too.

215 reachable websites audited in the canton: the margin of error is about 7 points, and a smaller gap with the Swiss average is not significant. Method, definitions and full data: the “10,000 Swiss small-business websites” study.

What a Basel website has to do


01Speak German, English, French

The Conquête package includes all three; Visible two. Each version is written, not machine-translated.

02Name both Basels

Basel-Stadt, Basel-Landschaft, Liestal, Muttenz, Pratteln, Riehen, Allschwil: local searches are precise.

03Reassure an international clientele

Address, phone number, people, languages spoken, complete legal pages. An expat checks everything before calling.

04Load fast, even from Germany

European or Swiss hosting, compressed images, under two seconds.

Three packages, and one for your existing site

All the details →

A site that earns trust.
  • Positioning: your message, your audience
  • 10 pages, one language
  • Copy written, custom design
  • Initial SEO, Google profile
  • 2 rounds of revisions
  • Live in 2 weeks
MinimumOn quote
Be found by those who search.
  • Everything in Minimum, plus:
  • 20 pages, two languages
  • Technical SEO and answer engines, analytics
  • Wired to your tools and workflows: calendar, invoicing, till
  • 3 rounds of revisions, 30 days of optimisation
  • Live in 4 weeks
VisibleOn quote
Take market share.
  • Everything in Visible, plus:
  • 30 pages or more, three languages
  • Custom components
  • IT infrastructure set up: domain, DNS, email, CRM, CMS
  • Automations and software installed, on your side
  • 5 rounds of revisions, 90 days of optimisation
  • Live in 6 weeks
ConquêteOn quote
Fix or extend the site you already have.

An estimate in hours before starting, on a quote. No redesign, no commitment.

Your existing siteOn quote

Questions


How does the project work for a Basel business?

Remotely: a thirty-minute call, then a shared document for mock-ups, copy and corrections.

Do you build sites for pharma suppliers?

Yes, presentation sites: services, certifications, references, contact. Mostly in German and English.

Is the price the same as in French-speaking Switzerland?

Yes. The price is set on quote, by project, wherever you are.

Elsewhere in Switzerland


The figure first, the conversation second.

The diagnostic is at the top of the page: five questions, two minutes. Or by phone, on +41 26 420 00 86.