HallebardierIndustries › Trades and construction

A website for your trade business that shows your jobs and brings in the quotes.

A customer looking for a joiner, an electrician, a plumber or a painter wants to see finished work, know where you operate, and ask for a quote in two minutes. Your site has to do those three things, on a phone, without them having to search.

What a tradesman’s customer is looking for

They search for the trade and their town: “joiner” or “electrician” followed by the name of their town. They look at the photos first: real jobs, not stock images. Then they check the service area, lead times, and whether you answer the phone. Then they ask for a quote, preferably in three fields and a photo.

They also come back through the Google profile, where reviews and photos count. The site and the profile have to match: same address, same hours, same trades.

The pages that matter

01The homepage

The trade, the area, three job photos, a clickable number, a quote button.

02One page per trade

Interior joinery, fit-out, renovation, emergency repairs: each with its photos and precisely what you do.

03Projects

Your jobs, with two lines per project: what, where, how long. You supply the photos, I lay them out.

04Service area

The places you travel to, named, so local searches find you.

05Quote

Three fields, a photo, a number. The form lands in your inbox and in a database where the request does not get lost.

06The company

Who you are, since when, with whom, which certifications. A team photo is worth ten paragraphs.

What I see on tradesmen’s websites

Many tradespeople have no site, or one made by a relative ten years ago, unreadable on a phone, with stock photos and a broken form. The work is good, the order book is full thanks to word of mouth, and the site is useless. Then comes a quiet period, or a competitor who put their jobs online, and the difference shows.

The Minimum package, at CHF 2,700, is enough for most trade businesses: ten pages, one language, your jobs in photos, Google profile configured, quote form, live in two weeks. Visible adds the second language for a company working on both sides of a language border.

Three packages, and one for your existing site

Be online, with a site that earns trust.
  • Up to 10 pages: home, services, team, references, contact, legal notice
  • All copy written, from a thirty-minute call
  • Custom design, one proposal, tested mobile version
  • Google Business profile, initial SEO, structured data
  • Contact form, hosting and certificate configured
  • Live in 2 weeks
Minimum2,700CHF
Be found by the customers who are searching, in two languages.
  • Everything in Minimum, plus:
  • Up to 14 pages, written in 2 languages
  • One landing page for your flagship service
  • The site plugs into your tools: calendar, invoicing, newsletter, point of sale
  • Two design proposals
  • Live in 4 weeks
Visible5,800CHF
Take market share: the site, and the infrastructure behind it.
  • Everything in Visible, plus:
  • Up to 20 pages in 3 languages, 3 landing pages
  • Contact database wired to the site: every enquiry becomes a record that gets followed up
  • Event registrations and sales funnels
  • Business email addresses and Google Workspace configured
  • Automations between your tools: contact database, email, calendar, invoicing
  • Ongoing SEO
  • Live in 6 weeks
Conquête9,500CHF
Fix, change or extend the site you already have.

Copy, pages, photos, form, speed, security. No redesign, no commitment, with an estimate in hours before starting.

Your existing site150CHF / hour

Additional language CHF 500 · Page beyond the package CHF 120 · 50% deposit on signature. The amount is the same in every country; invoices are in Swiss francs.

Full pricing and what a website costs →

Questions

I do not have nice photos. Is that a problem?

Phone photos of a finished job, taken in daylight, beat stock images. I tell you what to photograph. If needed, a local photographer can be booked for half a day.

How much of my time does it take?

Thirty minutes on the phone, the photos, and a review. I write the copy.

Can the site receive quote requests with a photo?

Yes, if you want it: the form can accept a photo, and the request lands in your inbox with the file.

The other industries

All industries →


The amount is at the top of the page.

The rest fits in a thirty-minute call: your business, your competitors, and what a website can change. Or by phone, on +41 26 420 00 86.