A customer looking for a joiner, an electrician, a plumber or a painter wants to see finished work, know where you operate, and ask for a quote in two minutes. Your site has to do those three things, on a phone, without them having to search.
Three tests run while you answer 5 questions. The report arrives by WhatsApp and by email, then I call you to talk about next steps.
They search for the trade and their town: “joiner” or “electrician” followed by the name of their town. They look at the photos first: real jobs, not stock images. Then they check the service area, lead times, and whether you answer the phone. Then they ask for a quote, preferably in three fields and a photo.
They also come back through the Google profile, where reviews and photos count. The site and the profile have to match: same address, same hours, same trades.
A handful of pages is enough, as long as they are the right ones. These are the ones, and each has a precise job to do.
| The page | What it has to contain |
|---|---|
| The homepage | The trade, the area, three job photos, a clickable number, a quote button. |
| One page per trade | Interior joinery, fit-out, renovation, emergency repairs: each with its photos and precisely what you do. |
| Projects | Your jobs, with two lines per project: what, where, how long. You supply the photos, I lay them out. |
| Service area | The places you travel to, named, so local searches find you. |
| Quote | Three fields, a photo, a number. The form lands in your inbox and in a database where the request does not get lost. |
| The company | Who you are, since when, with whom, which certifications. A team photo is worth ten paragraphs. |
Many tradespeople have no site, or one made by a relative ten years ago, unreadable on a phone, with stock photos and a broken form. The work is good, the order book is full thanks to word of mouth, and the site is useless. Then comes a quiet period, or a competitor who put their jobs online, and the difference shows.
The Minimum package, is enough for most trade businesses: ten pages, one language, your jobs in photos, Google profile configured, quote form, live in two weeks. Visible adds the second language for a company working on both sides of a language border.
An estimate in hours before starting, on a quote. No redesign, no commitment.
Phone photos of a finished job, taken in daylight, beat stock images. I tell you what to photograph. If needed, a local photographer can be booked for half a day.
Thirty minutes on the phone, the photos, and a review. I write the copy.
Yes, if you want it: the form can accept a photo, and the request lands in your inbox with the file.
The free test is at the top of the page. You get the result by WhatsApp and by email, then I call you. Or by phone, on +41 26 420 00 86.