A patient wants to know whether you take new patients, where you are, and how to book. Everything else comes after. A practice site that answers those three questions on the first page reduces calls to reception and fills the diary.
They search for “dentist”, “GP”, “physio”, “osteopath” and their town or neighbourhood. They look at opening hours, address, parking or bus stop, whether the practice accepts new patients, languages spoken, insurance accepted. Then they look for the booking button.
They also look at the people: a face, a specialisation, a qualification. For a group practice, each practitioner has a page. For a specialised practice, one page per treatment explains what happens during the appointment.
Name, speciality, town, new patients yes or no, booking button, clickable number.
Each practitioner with photo, speciality, qualification, languages.
One page per main treatment, written for the patient: what it is, how it goes, how long.
Link to your booking system, or short form, or number. No duplicates.
Opening hours, access, emergencies, insurance, documents to bring.
A practice processes health data; the privacy statement is included and carefully written.
Sites that do not say whether the practice takes new patients, outdated opening hours, a booking button that opens a ten-field form, and often no site at all, with an incomplete Google profile instead. For a practice, the Google profile and the site complement each other: the profile gives the address and hours, the site gives the trust.
The Minimum package, at CHF 2,700, is enough for most practices: ten pages, one language, Google profile configured, form, privacy, live in two weeks. Visible adds the second language and integration with your booking system.
Copy, pages, photos, form, speed, security. No redesign, no commitment, with an estimate in hours before starting.
Additional language CHF 500 · Page beyond the package CHF 120 · 50% deposit on signature. The amount is the same in every country; invoices are in Swiss francs.
Yes, by link or by integration depending on the system, in Visible and Conquête. In Minimum, a link to your system is included.
The site collects only what the form asks, loads no tracker before consent, and the privacy statement is written for a practice. No health data passes through the form unless you explicitly ask for it.
Thirty minutes on the phone, photos of the practice and the team, and a review. I write the copy.
The rest fits in a thirty-minute call: your business, your competitors, and what a website can change. Or by phone, on +41 26 420 00 86.