Hallebardier › Switzerland › Fribourg

A website for your business in Fribourg, on a free quote.

Hallebardier is a Fribourg business. I build websites for companies across the canton, in French, German and English, and the quote is free.

Question 1 of 5
Your website today is…
When someone searches for your trade and your town on Google or in ChatGPT, you appear…
How many enquiries a month reach you through the website?
What does a new client bring you, on average?
How many hours a week do you spend doing by hand what a website would do: answering the same questions, sending information, booking appointments?

Five questions, two minutes. Nothing reaches me until you send the form at the end.

Fribourg, a market in two languages


The canton is bilingual, the city almost is, and the customers of a Fribourg business often are too, without the website noticing. A practice in Pérolles, a tradesman in Villars-sur-Glâne, an accountant in Bulle: in all three cases, part of the phone calls come from Düdingen, Murten or Bern. A French-only site sends those people to a competitor who bothered to write “Kontakt”.

The local economy runs on companies of five to fifty people: construction, food processing, fiduciaries, medical practices, the shops on Rue de Lausanne and Rue de Romont. What I see when auditing their sites every morning is rarely an absence. It is a site from 2016, a homepage that does not say where you are, a contact form that goes nowhere. The competitor who fixed those three things ranks above you without doing anything else.

Small-business websites in the canton of Fribourg, measured


In September 2026, the Hallebardier study drew 1,434 companies in the canton of Fribourg at random from the commercial register, then audited the 297 reachable websites it could tie to them with certainty. The canton’s figures, with Switzerland’s alongside.

21%

of companies in the canton have a website under their own name that a machine can tie to them with proof. Switzerland: 24%.

54%

of websites give no structured data: neither the trade nor the address, in a form a search engine or an AI reads without guessing. Switzerland: 54%.

50%

of websites have no privacy page the crawler could find, although the law requires visitors to be informed as soon as a site collects personal data. Switzerland: 45%.

10%

of websites show a year of 2024 or earlier in their footer. Switzerland: 11%.

The canton and Switzerland, measure by measure


Share of reachable websites that have each element on their home page.

Canton of Fribourg
  • HTTPS94%
  • Mobile version94%
  • Meta description61%
  • Structured data46%
  • Sitemap77%
  • llms.txt file21%
  • Privacy page50%
Switzerland
  • HTTPS94%
  • Mobile version91%
  • Meta description62%
  • Structured data46%
  • Sitemap74%
  • llms.txt file17%
  • Privacy page55%

On every one of these measures, the canton is within the Swiss average, given the margin of error: the national findings hold here too.

297 reachable websites audited in the canton: the margin of error is about 6 points, and a smaller gap with the Swiss average is not significant. Method, definitions and full data: the “10,000 Swiss small-business websites” study.

What a Fribourg website has to do


01Exist in two languages

French at the root, German under /de/, every page in both, and a search engine that knows which one to serve. The Visible package includes two languages.

02Be found from across the canton

A Google Business profile at your address, pages that name your localities (Bulle, Murten, Romont, Estavayer), structured data that says what you do and where.

03Answer on one screen

A business owner reads on a phone, between two appointments. The price, the address, the call button: above the fold.

04Remain yours

The .ch domain is registered in your name from day one. If we stop working together, you leave with everything.

Three packages, and one for your existing site

All the details →

A site that earns trust.
  • Positioning: your message, your audience
  • 10 pages, one language
  • Copy written, custom design
  • Initial SEO, Google profile
  • 2 rounds of revisions
  • Live in 2 weeks
MinimumOn quote
Be found by those who search.
  • Everything in Minimum, plus:
  • 20 pages, two languages
  • Technical SEO and answer engines, analytics
  • Wired to your tools and workflows: calendar, invoicing, till
  • 3 rounds of revisions, 30 days of optimisation
  • Live in 4 weeks
VisibleOn quote
Take market share.
  • Everything in Visible, plus:
  • 30 pages or more, three languages
  • Custom components
  • IT infrastructure set up: domain, DNS, email, CRM, CMS
  • Automations and software installed, on your side
  • 5 rounds of revisions, 90 days of optimisation
  • Live in 6 weeks
ConquêteOn quote
Fix or extend the site you already have.

An estimate in hours before starting, on a quote. No redesign, no commitment.

Your existing siteOn quote

Questions


Do we need to meet?

No. Everything runs remotely: a thirty-minute call, then phone, email and a shared document where you follow progress.

Will the site be in French and German?

Depending on the package. Minimum includes one language, Visible two, Conquête three. An additional language is added on quote. I write the copy in each language from what you tell me; you review before anything goes live.

Where is the site hosted?

On Swiss or European infrastructure, your choice, with HTTPS certificate, backups and updates included in the Base maintenance plan, no lock-in.

Elsewhere in Switzerland


The figure first, the conversation second.

The diagnostic is at the top of the page: five questions, two minutes. Or by phone, on +41 26 420 00 86.