Your clients type your trade and your town into Google, or ask ChatGPT. Search engine optimisation (SEO) puts you in the results; visibility in answer engines (GEO) gets you cited in the answer. I work on both, and I measure. Five questions show the enquiries you do not receive.
Default: CHF 64. The average cost of one hour of work in Switzerland, social charges included, was CHF 63.62 in 2020 (Federal Statistical Office). Enter yours and the figures follow.
This is an estimate, made from your answers and the assumptions above. It helps you decide whether a conversation is worth it. It does not replace a quote.
Five questions, two minutes. Nothing reaches me until you send the form at the end.
Five things decide whether you are found. None of them needs an advertising budget.
In the title, the first sentence and the page address. A homepage that talks about “passion” gets no local searches.
Name, address, opening hours, services, written for machines. This is what AI cites first.
Each service, each town served, each frequent question has its own page. A catch-all page ranks for nothing.
Categories, photos, opening hours, replies to reviews. It weighs as much as the website in local results.
Under two seconds, readable without zooming. Google measures it, visitors leave.
Ongoing work, not a one-off optimisation that is then forgotten.
| The work | Why |
|---|---|
| Starting audit | The eighteen checks of the visibility test, plus your real positions for your searches. |
| The missing pages | Written for the searches your clients really make, measured with Ahrefs. |
| Structured data | Business, services, frequent questions: added to every page. |
| The Google profile | Completed, and kept up to date every month. |
| Position tracking | Your key searches, on Google and in AI answers. |
| The monthly report | One page: what moved, what is planned, the enquiries received. |
Both rest on a readable website. GEO also needs sharp answers.
Be among the first links on the results page.
The title, the structure, the speed, the links that lead to you.
Positions, clicks and enquiries, in Search Console.
Be cited in the answer ChatGPT, Perplexity or Gemini gives.
Clear answers, structured data, an llms.txt file, sources that mention you.
Questions asked to AI on a regular basis, and the share of answers that cite you.
Technical fixes count within a few weeks. New pages take two to four months to rank. I show you positions every month, not only at the end.
No. Nobody can honestly guarantee it. I guarantee the work, the measurement and a clear report every month.
Not necessarily. The visibility test and the diagnostic tell you whether the current site can be fixed, or whether a redesign costs less than patching it.
Generative Engine Optimisation: the work that gets your business cited in AI answers. The term is new; the work is mostly clear answers on a website machines can read.
On a quote. Starting SEO is included in every new website; monthly SEO is part of the Growth maintenance plan, or can be ordered on its own.
The diagnostic is at the top of the page: five questions, two minutes. Or by phone, on +41 26 420 00 86.