Hallebardier › Website & visibility

A website that gets you found, and turns visits into clients.

Design, redesign, positioning, brand identity, search engine optimisation on Google (SEO) and in AI answers (GEO), conversion. Five questions show what your current website costs you per year, and what it can bring you.

Question 1 of 5
Your website today is…
When someone searches for your trade and your town on Google or in ChatGPT, you appear…
How many enquiries a month reach you through the website?
What does a new client bring you, on average?
How many hours a week do you spend doing by hand what a website would do: answering the same questions, sending information, booking appointments?

Five questions, two minutes. Nothing reaches me until you send the form at the end.

What a website has to do in 2026


A site that ticked every box in 2023 ticks half of them today.

The sites did not age, the way people search changed. Your customers put their question to an AI, and it answers by quoting what it can read.

Be readable by machines

ChatGPT, Perplexity and Google do not look at your images: they read your text, your structured data, your opening hours. What they cannot read does not exist in their answer.

Answer in thirty seconds

What you do, who for, where, roughly what it costs, and how to start. Five answers. Most sites give two.

Sell while you sleep

A quote, an appointment or a call has to be possible from a phone, without a twelve-field form, at midnight on a Sunday.

Say the same thing everywhere

Address, hours and number identical on the site, in the directories and on Google. Machines cross-check, and a contradiction costs you the citation.

Eighteen checks on your current site, free and immediate. Test your site

What Google and AI read on Swiss SME websites


Measured in September 2026 on 9,970 websites of businesses drawn at random from the commercial register. Every missing item is one less reason to be found or cited. Read the study.

54%

have no structured data: Google and AI have to guess who you are.

38%

have no page description: the search result shows a random piece of text.

26%

have no readable sitemap: some pages are never found.

83%

have no llms.txt file, the summary that answer engines read.

What the area covers


One page per service. Each one ends on the same diagnostic, the one at the top of this page.

Three packages, and one for your existing site

All the details →

A site that earns trust.
  • Positioning: your message, your audience
  • 10 pages, one language
  • Copy written, custom design
  • Initial SEO, Google profile
  • 2 rounds of revisions
  • Live in 2 weeks
MinimumOn quote
Be found by those who search.
  • Everything in Minimum, plus:
  • 20 pages, two languages
  • Technical SEO and answer engines, analytics
  • Wired to your tools and workflows: calendar, invoicing, till
  • 3 rounds of revisions, 30 days of optimisation
  • Live in 4 weeks
VisibleOn quote
Take market share.
  • Everything in Visible, plus:
  • 30 pages or more, three languages
  • Custom components
  • IT infrastructure set up: domain, DNS, email, CRM, CMS
  • Automations and software installed, on your side
  • 5 rounds of revisions, 90 days of optimisation
  • Live in 6 weeks
ConquêteOn quote
Fix or extend the site you already have.

An estimate in hours before starting, on a quote. No redesign, no commitment.

Your existing siteOn quote

For whom


A notary, a joiner and a restaurant do not need the same website. The method is the same; what changes is what the site has to do.

Work


Questions


How much does a website cost?

On a quote, after a thirty-minute call: your business, the number of pages and languages, what needs connecting. The quote is free, written, and it does not move once signed.

Do I own the website?

Yes. Domain, content, code: everything is in your name once the balance is paid. Maintenance is a service, not a hostage situation.

Who writes the copy?

I do, from what you tell me. You read and correct it; nothing goes live without your approval.

What is the difference between SEO and GEO?

SEO puts you in Google’s results. GEO gets you cited in the answer that ChatGPT, Perplexity or Gemini gives. Both rest on a site that machines can read; GEO also needs clear answers to your clients’ questions.

Do you do brand identity too?

Yes: positioning, logo, colours, typography, tone, and how they apply to the website. On its own or with the website.

The figure first, the conversation second.

The diagnostic is at the top of the page: five questions, two minutes. Or by phone, on +41 26 420 00 86.