Hallebardier › Switzerland › Valais

A website in Valais, in your customers’ language, on a free quote.

Sion, Martigny, Monthey, Sierre, Verbier, Crans-Montana, Brig: Valais is long, bilingual, and lives off customers who come from everywhere. I build websites for Valais companies, on a free quote.

Question 1 of 5
Your website today is…
When someone searches for your trade and your town on Google or in ChatGPT, you appear…
How many enquiries a month reach you through the website?
What does a new client bring you, on average?
How many hours a week do you spend doing by hand what a website would do: answering the same questions, sending information, booking appointments?

Five questions, two minutes. Nothing reaches me until you send the form at the end.

Valais, two languages and a passing clientele


A Valais business often serves three audiences at once: the people of the valley, German speakers from Upper Valais and Bern, and visitors in Verbier, Zermatt or Crans-Montana searching in English from their phone. A winemaker in Sierre, a heating contractor in Martigny, a ski school, a dental practice in Sion: each loses part of those audiences if its site speaks only one language.

Construction, hotels and restaurants, wine, tourism and the services around them dominate. Many sites were made by a cousin ten years ago. They no longer read well on a phone, and a phone is exactly what a tourist holds when searching for “restaurant Sion”.

Small-business websites in the canton of Valais, measured


In September 2026, the Hallebardier study drew 1,909 companies in the canton of Valais at random from the commercial register, then audited the 373 reachable websites it could tie to them with certainty. The canton’s figures, with Switzerland’s alongside.

20%

of companies in the canton have a website under their own name that a machine can tie to them with proof. Switzerland: 24%.

56%

of websites give no structured data: neither the trade nor the address, in a form a search engine or an AI reads without guessing. Switzerland: 54%.

55%

of websites have no privacy page the crawler could find, although the law requires visitors to be informed as soon as a site collects personal data. Switzerland: 45%.

12%

of websites show a year of 2024 or earlier in their footer. Switzerland: 11%.

The canton and Switzerland, measure by measure


Share of reachable websites that have each element on their home page.

Canton of Valais
  • HTTPS95%
  • Mobile version91%
  • Meta description63%
  • Structured data44%
  • Sitemap76%
  • llms.txt file18%
  • Privacy page46%
Switzerland
  • HTTPS94%
  • Mobile version91%
  • Meta description62%
  • Structured data46%
  • Sitemap74%
  • llms.txt file17%
  • Privacy page55%

The clearest gap with the Swiss average is in the privacy page: 46% of websites in the canton, against 55% across Switzerland.

373 reachable websites audited in the canton: the margin of error is about 5 points, and a smaller gap with the Swiss average is not significant. Method, definitions and full data: the “10,000 Swiss small-business websites” study.

What a Valais website has to do


01Speak French, German, English

Depending on your customers. The Conquête package includes all three languages; Visible includes two.

02Name the resorts and towns

Sion, Martigny, Monthey, Sierre, Verbier, Nendaz, Crans-Montana, Zermatt: pages that receive local and seasonal searches.

03Show the product

Wines, building sites, rooms, dishes: photos you supply, laid out to appeal, without costing three seconds of loading.

04Take the booking or the request

A short form, a calendar or a booking link, a clickable number. The request has to land somewhere it does not get lost.

Three packages, and one for your existing site

All the details →

A site that earns trust.
  • Positioning: your message, your audience
  • 10 pages, one language
  • Copy written, custom design
  • Initial SEO, Google profile
  • 2 rounds of revisions
  • Live in 2 weeks
MinimumOn quote
Be found by those who search.
  • Everything in Minimum, plus:
  • 20 pages, two languages
  • Technical SEO and answer engines, analytics
  • Wired to your tools and workflows: calendar, invoicing, till
  • 3 rounds of revisions, 30 days of optimisation
  • Live in 4 weeks
VisibleOn quote
Take market share.
  • Everything in Visible, plus:
  • 30 pages or more, three languages
  • Custom components
  • IT infrastructure set up: domain, DNS, email, CRM, CMS
  • Automations and software installed, on your side
  • 5 rounds of revisions, 90 days of optimisation
  • Live in 6 weeks
ConquêteOn quote
Fix or extend the site you already have.

An estimate in hours before starting, on a quote. No redesign, no commitment.

Your existing siteOn quote

Questions


Is Valais within your area?

Yes. The whole canton, from the Chablais to Upper Valais, on the same terms as Fribourg. The project runs over calls and a shared document.

Do you build hotel and restaurant sites?

Yes. Presentation, menu, rooms, booking via a link to your system or via a form. No home-made booking engine: the existing ones do it better and cheaper.

And a German version for Upper Valais?

Included in the Visible package, together with French. I write both versions; you review.

Elsewhere in Switzerland


The figure first, the conversation second.

The diagnostic is at the top of the page: five questions, two minutes. Or by phone, on +41 26 420 00 86.