Someone looking for a lawyer has a specific problem and little time. They want to know whether you handle their type of matter, in their language, on what terms, and how to reach you. A site that tells them on one page wins the appointment.
Three tests run while you answer 5 questions. The report arrives by WhatsApp and by email, then I call you to talk about next steps.
They search for “lawyer” or “solicitor” and an area: divorce, employment, tenancy, immigration, criminal, company law. They add their town. They open three sites and keep the one that explains the area in their own words, shows the lawyers, and says how a first meeting works and what it costs.
For business clients, they look for a specialist: contracts, intellectual property, M&A, tax. There, the page per area, the backgrounds and the languages matter most, and English is often required.
A handful of pages is enough, as long as they are the right ones. These are the ones, and each has a precise job to do.
| The page | What it has to contain |
|---|---|
| The homepage | Practice areas in five words, town, languages, a first-meeting button. |
| One page per practice area | Each written for the client, not for a colleague: the situation, what the lawyer does, how it goes, what it costs or how it is billed. |
| The lawyers | Photo, background, bar admission, languages, areas. The client chooses a person. |
| First meeting and fees | Length, price or free, what to bring, hourly rate or fixed fee. Saying it filters the calls. |
| Contact | Address, access, direct line, short form, calendar if you use one. |
| Legal notice and privacy | A firm processes sensitive data; its legal pages have to be beyond reproach. Included. |
A list of practice areas in Latin or jargon, library photos, a text about excellence, and nothing about what a first meeting costs. The potential client learns neither whether you handle their case, nor how to reach you without going through reception. Firms that wrote their pages for the client, in their words, receive the calls the others do not.
The Visible package, suits most firms: twenty pages, two languages, a landing page for an area to grow, integration with your calendar. Conquête, with three languages and ongoing SEO, suits a firm targeting an international clientele.
An estimate in hours before starting, on a quote. No redesign, no commitment.
I write for the client, from what you tell me, and you review every page before going live. The substance is yours, the readability is mine.
Yes. Visible includes two languages, Conquête three. Each version is written, not machine-translated.
Legal notice, privacy statement, a consent banner that loads nothing before the visitor agrees. You review them with your lawyer’s eye.
The free test is at the top of the page. You get the result by WhatsApp and by email, then I call you. Or by phone, on +41 26 420 00 86.