Lucerne lives off tourism, industry and a tight fabric of Central Swiss businesses. Part of their customers arrive from abroad with a phone in hand. I build their websites in German and English, on a free quote.
Default: CHF 64. The average cost of one hour of work in Switzerland, social charges included, was CHF 63.62 in 2020 (Federal Statistical Office). Enter yours and the figures follow.
This is an estimate, made from your answers and the assumptions above. It helps you decide whether a conversation is worth it. It does not replace a quote.
Five questions, two minutes. Nothing reaches me until you send the form at the end.
Hotels, restaurants, shops, guides and transport live off visitors searching in English from the Chapel Bridge. Companies in Kriens, Emmen, Horw, Sursee or Zug look for suppliers in German. Many Lucerne sites chose one language and lose the other half without knowing it.
What I see when auditing sites in the region: good companies with a site made at opening, a Google profile without opening hours, a form that was never tested. Three things fixed in two weeks with the Minimum package.
In September 2026, the Hallebardier study drew 1,977 companies in the canton of Lucerne at random from the commercial register, then audited the 534 reachable websites it could tie to them with certainty. The canton’s figures, with Switzerland’s alongside.
of companies in the canton have a website under their own name that a machine can tie to them with proof. Switzerland: 24%.
of websites give no structured data: neither the trade nor the address, in a form a search engine or an AI reads without guessing. Switzerland: 54%.
of websites have no privacy page the crawler could find, although the law requires visitors to be informed as soon as a site collects personal data. Switzerland: 45%.
of websites show a year of 2024 or earlier in their footer. Switzerland: 11%.
Share of reachable websites that have each element on their home page.
The clearest gap with the Swiss average is in the privacy page: 61% of websites in the canton, against 55% across Switzerland.
534 reachable websites audited in the canton: the margin of error is about 4 points, and a smaller gap with the Swiss average is not significant. Method, definitions and full data: the “10,000 Swiss small-business websites” study.
Visible includes both languages, each written for its reader.
Lucerne, Kriens, Emmen, Horw, Sursee, Zug, Schwyz: the pages say where you work.
For hotels and restaurants, a link to your booking system, a readable menu, exact opening hours.
Tested mobile version, under two seconds of loading.
An estimate in hours before starting, on a quote. No redesign, no commitment.
Yes. The Visible package includes two languages; Conquête includes three.
A thirty-minute call, a shared document for mock-ups, copy and corrections, two to five rounds of review depending on the package, go-live.
On a free quote, depending on the package and your project, at the same price anywhere in Switzerland.
The diagnostic is at the top of the page: five questions, two minutes. Or by phone, on +41 26 420 00 86.