Hallebardier › SEO and GEO › Zurich

SEO agency for Zurich: be found when your clients search.

In Zurich, your clients search in German and in English, on Google and more and more in ChatGPT. I put your website in those results, remotely, and I measure every month what moves. The free test at the top of this page shows in 2 minutes what Google and AI read on your website.

Free test · 2 minutes

Your website, tested in 2 minutes

Three tests run while you answer 5 questions. The report arrives by WhatsApp and by email, then I call you to talk about next steps.

What decides whether you are found in Zurich


Five things. None of them needs an advertising budget.

Two languages, two searches

Zurich searches in German and in English. Each language needs its own pages, its own titles and its own URLs, or only one of the two appears.

Your district and your town, by name

Oerlikon, Altstetten, Winterthur, Uster: the page that names the place in its title and first sentence receives the local search.

A complete Google profile

Categories, opening hours, photos, replies to reviews. On a local search, the map often shows above the links.

Structured data

Your trade, address, services and frequent questions, in a form Google and AI read without guessing.

Links from Zurich and from your industry

Trade associations, partners, local media, directories. A few real links count for more than hundreds of bought ones.

Zurich company websites, measured


In September 2026, the Hallebardier study audited 2,017 reachable websites of companies in the canton of Zurich. Four measures that count for Google and AI, with Switzerland alongside. The canton is within the Swiss average, given the margin of error (about 2 points). Each of these points can be fixed without rebuilding the site, and each fix counts against the websites that left it open. Read the study.

53%

of Zurich company websites give no structured data: neither the trade nor the address, in a form a search engine or an AI reads without guessing. Switzerland: 54%.

38%

of websites have no meta description: Google then writes the text under your title itself. Switzerland: 38%.

28%

of websites have no sitemap.xml, the list that helps Google find all your pages. Switzerland: 26%.

81%

of websites have no llms.txt file, the summary of the site for AI assistants. Switzerland: 83%.

What I do for a Zurich company


Ongoing work, measured every month, remotely.

The workWhat you receive
The starting auditThe eighteen checks of the visibility test, your real positions on your Zurich searches, and the websites ranking above you.
The missing pagesOne page per service and per place, in German and English, written for the searches your clients really make, measured with Ahrefs.
The Google profileCompleted, then kept up to date every month.
Structured data and llms.txtOn every page, checked after every update.
The monthly reportOne page: your positions on Google and in AI answers, what moved, what is planned, the enquiries received.

Further reading


The full service, the website for Zurich, and the study the figures come from.

Questions


Does my SEO agency have to be in Zurich?

No. Google judges your website, not the address of your agency. Everything runs remotely: a thirty-minute call, then phone, email and a report every month.

How long until I am found in Zurich?

Technical fixes count within a few weeks. New pages take two to four months to rank. I show you the positions every month.

Do you guarantee first place on Google?

No. Nobody can honestly guarantee it. I guarantee the work, the measurement and a clear report every month.

How much does SEO cost in Zurich?

On a free quote, after a thirty-minute call. The price depends on your searches and your competitors, not on the city.

Do you work in English?

Yes. I write the pages in German and in English, and in French if your clients ask for it.

The figure first, the conversation second.

The free test is at the top of the page. You get the result by WhatsApp and by email, then I call you. Or by phone, on +41 26 420 00 86.