Swiss domain name: .ch, .swiss or .com?

Your domain name is the address of your website and of your emails. It must be short, easy to spell out on the phone, and registered in your company’s name. This guide compares the extensions used in Switzerland and gives the rules to choose it well and protect it.

Quick picks


  • Company active in Switzerland: .ch.
  • Strong Swiss image, company listed in the commercial register: .swiss.
  • Clients abroad: .com, in addition to the .ch.
  • Company in Liechtenstein: .li.
  • In every case: also take the close variants and redirect them.

Table: the extensions


ExtensionFor whomConditionsBest for
.cheveryonenoneSwiss companies
.swissentities linked to Switzerlandentry in the commercial register with a seat in Switzerland, or a public entitya strong Swiss brand
.comeveryonenoneinternational clients
.lieveryonenoneLiechtenstein

The extensions in detail


.ch

.swiss

.com

Choosing your domain name well


Security: the errors that cost a lot


FAQ


Who manages .ch domains?

The SWITCH foundation manages the .ch registry. You register the domain with a registrar, for example your host.

What happens if the domain expires?

The website and the emails stop. After a delay, someone else can buy the domain.

Can I transfer a domain?

Yes, with the transfer code given by the current registrar.

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